YouTube Direct is the newest thing YouTube has developed. YouTube direct was developed so news organizations can connect with the public. The hope is to allow an easier way for citizen journalists and media news organizations to share info to the general public.
The YouTube Direct website states, “YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organization to request, review, and re-broadcast user-submitted videos with ease. News organizations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand. With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.”
Personally I think this is a good thing. People already submit their at-the-scene-footage to news organizations this will just make it easier, I think???
The only thing is I’m sure sooner or later in our sue-happy country someone will find a loop hole and try to sue for the use of their footage but I’m sure YouTube has thought of this already and is prepared, or at least we hope they are.